Aparna A. Labroo Associate Professor of Marketing Ph.D. Cornell University, 2004 The University of Chicago Booth School of Business 5807 South Woodlawn Avenue Chicago, IL 60637 Email address: aparna.labroo@chicagobooth.edu Phone: 773.834.7115 Fax: 773.702.0458 Curriculum Vitae (DOC) RESEARCH SPECIALIZATION AND INTEREST My research interests lie in the area of consumer decision making and subjective wellbeing. My research focus is on the roles that feelings play in such decisions. In particular, I investigate (a) how feelings (either contextual feelings that arise outside the decision process or feelings that arise from the decision process) impact choices consumers make; (b) how feelings, positive and negative, can be used by consumers to accomplish higher order goals, especially for self regulation and self control; and (c) how consumers can regulate their feelings to motivate themselves and achieve important life objectives. SELECTED PUBLICATIONS 1. Pocheptsova, Anastasiya, Aparna A. Labroo, and Ravi Dhar (in press), “Making Products Feel Special: When Metacognitive Difficulty Enhances Evaluation,” Journal of Marketing Research. PDF 2. Labroo, Aparna A. and Jesper Nielsen (in press), “Half the Thrill is in the Chase: Twisted Inferences from Embodied Cognitions” Journal of Consumer Research. PDF 3. Labroo, Aparna A. and Derek D. Rucker (in press), “The “Orientation-Matching” Hypothesis: An Emotion Specificity Approach to Affect Regulation,” Journal of Marketing Research. PDF 4. Labroo, Aparna A., Soraya Lambotte, and Yan Zhang (2009), “The 'Name-Ease' Effect and it's Dual Impact on Importance Judgments,” Psychological Science. PDF 5. Labroo, Aparna A. and Anirban Mukhopadhyay (2009), “Lay Theories of Emotion Transience and the Search for Happiness: A Fresh Perspective on Affect Regulation,” Journal of Consumer Research. PDF 6. Labroo, Aparna A. and Sara Kim (2009), “The 'Instrumentality' Heuristic: Why Metacognitive Difficulty is Desirable during Goal Pursuit,” Psychological Science, 20(1), 127-134. PDF 7. Labroo, Aparna A. and Vanessa M. Patrick (2009), “Providing a Moment of Respite: Why a positive mood helps seeing the big picture,” Journal of Consumer Research, 35(5), 800-9. PDF 8. Labroo, Aparna A., Ravi Dhar, and Norbert Schwarz (2008), “Of Frowning Watches and Frog Wines: Semantic Priming, Perceptual Fluency, and Brand Evaluation,” Journal of Consumer Research, 34(6), 819-31. PDF 9. Fishbach, Ayelet and Aparna A. Labroo (2007), “Be Better or Be Merry? How Mood Influences Self-Control,” Journal of Personality and Social Psychology, 93(2), 158-73. PDF 10. Labroo Aparna A. and Suresh Ramanathan (2007), “The Influence of Experience and Sequence of Emotions on Ad Attitudes,” Journal of Consumer Research, 33(4), 523-8. PDF 11. Labroo, Aparna A. and Angela Y. Lee (2006), “Between Two Brands: A Goal Fluency Account of Brand Evaluation,” Journal of Marketing Research, 43(3), 374-385. PDF 12. Sayla, Maliha A., Aparna A. Labroo, Rachel Maloney, and G. Caleb Alexander (2006), “How does physician mood modify willingness to order risky tests or treatments,” Journal of General Internal Medicine, 21 (S4): 66-67. PDF 13. Lee, Angela Y. and Aparna A. Labroo (2004), “Effects of Conceptual and Perceptual Fluency on Brand Evaluation,” Journal of Marketing Research, 41(2), 151-165. PDF 14. Isen, Alice M., Aparna A. Labroo, and Paula Durlach (2004), “An Influence of Product and Brand Name on Positive Affect: Implicit and Explicit Measures,” Motivation and Emotion, 28(1), 43-63. PDF 15. Isen Alice M. and Aparna A. Labroo (2003), “Some ways in which positive affect facilitates decision making and judgment,” in Emerging Perspectives on Decision Research, eds. Sandra L. Schneider and James R. Shanteau, New York: Cambridge, 365-393. PDF Note: All articles are the sole copyright of the respective publishers. Materials are provided for educational use only.