BUSINESS 33221--2013:
ECONOMICS AND POLICY IN THE TELECOM, MEDIA AND TECHNOLOGY INDUSTRIES

The T.A.s are Avigail Kifer--kifer@uchicago.edu and Jayanth Srinivasan--Jayanth.Srinivasan@chicagobooth.edu

Office contact: Jessica Henderson--Jessica.Henderson@chicagobooth.edu (834-1050)

 

 

All Materials and Announcements Posted on Course Chalk Site

Course Information:

Syallabus 2014

Week 1 Background and Lay of the Network Land
A. Economic Background to Network Industries
B. CASE: Amazon, Apple, Facebook, Google, 2013 (PREPARE TO DISCUSS CASE IN CLASS 1)

Week 2: Buying Competitors - The M&A Rules
A. Anti-trust overview
B. CASE: Proposed Echostar/DirecTV Merger (WRITE-UP)
C. CASE: Proposed AT&T/T-Mobile Merger
D. CASE: Proposed Comcast/TWC Merger           
E. CASE: Proposed Seamless/Grubhub Merger

Week 3: Exclusive Deals: What's Allowed and What Works?
A. CASE: MS Trial (Prepare for the in-class trial debate)
B. CASE: Apple iPhone exclusivity
C. CASE: Google AdWords (WRITE-UP)

Week 4: Buying Complementary Companies/Moving Into New Lines of Business 
A. CASE: Disney/Pixar (WRITE-UP)
B. CASE: Yammer (A)

Week 5: Pricing and Business Models
A. CASE: NYT Paywall
B. CASE: Pandora (WRITE-UP)

Week 6: MID-TERM EXAM IN CLASS

Week 7: Platform Competition

Week 8: Assessing Platform Industries and Prospects: Readers, MOOCs

Week 9: Analyzing Industries: Social Networks, Gaming

Week 10: Analyzing Industries: Search, Local

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Last year's exam and answer key

An earlier year's exam and answer key (many subjects have changed in the class since then)