BUSINESS 385: INTERNET STRATEGY

This is the course page for Strategy and Entrepreneurship in the Information Economy in the Winter of 2001.

My secretary is Maggie Newman (702-8607)
The T.A. is Guillermo Israilevich (pgisrail@gsbphd.uchicago.edu)

Course Information:

Overview Syllabus/Timetable (with general course info)
Course Schedule

Week1:       
        Framework for analyzing strategy of company or industries
        Notes on analyzing market potential & business costs

Week 2:
        Case questions for Priceline and Broadvision (for week 2: no write-ups due)
       Notes on Pricing and Advertising
       
Week 3:       
        Case questions for Adobe and eBay (for week 3: Adobe case write-up due)  
       Notes on Barriers to Entry & Switching Costs

Week 4:       
        Case & Questions for Napster and Copyright Law on the Internetr (for week 4: no write-up due)
            Guest Expert: DOUG LICHTMAN, University of Chicago Law School       
       The Debate over Domain Names  

Week 5:
        Case questions for Nike and Staples.com (for week 5: Nike case write-up due)  
        Notes on Channel Conflict and Internet Strategy in Existing Companies

Week 6:
        Case Questions for AOL/Time Warner and Karen Brown Books (for week 6: AOL case write-up due)
        Notes on Alliances

Week 7:
        Case questions for Broker.com and Wit Capital (for week 7: Broker.com write-up due)

Week 8:
        Case questions for VerticalNet, Tradeweave, and TheWireExchange (for week 8: TheWireExchange write-up due)

Week 9:
        Case questions for E-Commmerce Building Blocks (no write-up due)
        Course Summary  

Week 10: FINAL PROJECT DUE