Berkeley J. Dietvorst

Berkeley J. Dietvorst
Assistant Professor of Marketing
5807 South Woodlawn Avenue
Chicago IL 60637

My research focuses on understanding how consumers and managers make judgments and decisions, and how to improve them. Thus far, my main stream of research investigates when and why forecasters fail to use algorithms that outperform human forecasters, and explores prescriptions that increase consumersí and managersí willingness to use algorithms.

My other streams of research focus on such topics as consumersí reactions to corporate experiments, people's ability to ignore to-be-disregarded information, the consequences of high performance expectations, and choice architecture.

Chicago Booth | University of Chicago