Brad Shapiro
Assistant Professor of Marketing

Office: (773) 702.9316


The University of Chicago, Booth School of Business
5807 South Woodlawn Avenue
Chicago, IL 60637

Curriculum vitae


"Positive Spillovers and Free Riding in Advertising of Prescription Pharmaceuticals: The Case of Antidepressants," Journal of Political Economy, 126(1), pp 381-437, 2018.

"Estimating the Cost of Strategic Entry Delay in Pharmaceuticals: The Case of Ambien CR," Quantitative Marketing & Economics, 14(3), pp 201-231, 2016.

"Informational Shocks, Off-Label Prescribing and the Effects of Physician Detailing," Current Version 7/2017. Management Science, forthcoming.

"Advertising in Health Insurance Markets," Current Version 7/2017. Marketing Science, forthcoming.

Published Chapters

"Regulation of Prescription Drug Competition and Market Responses: Patterns in Prices and Sales Following Loss of Exclusivity," with Murray L. Aitken, Ernst R. Berndt, Barry Bosworth, Iain M. Cockburn, Richard G. Frank and Michael Kleinrock, in Measuring and Modeling Health Care Costs, forthcoming in University of Chicago Press. NBER Working Paper # 19487