Working papers

• 
  Bayesian Persuasion
  (with Matthew Gentzkow)
  last updated: April 2009
• Choice Proliferation, Simplicity Seeking, and Asset Allocation
  (with Sheena Iyengar)
  last updated: November 2008
• Do Advertisements Impact the Physiological Efficacy of Branded Drugs?
  (with Anup Malani)
  please email me to request the current draft
  

Published papers

• 
  Contextual Inference in Markets: On the Informational Content of Product Lines
  American Economic Review
  Vol. 98(5), December 2008, pp. 2127–2149.
  for an older version with endogenous prices, click here
  
• Man's Search for Meaning: The Case of Legos
  (with Dan Ariely and Dražen Prelec)
  Journal of Economic Behavior and Organization
  Vol. 67(3), September 2008, pp. 671-677.
• Racial Preferences in Dating
  (with Ray Fisman, Sheena Iyengar, and Itamar Simonson)
  Review of Economic Studies
  Vol. 75(1), January 2008, pp. 117-132
• Gender Differences in Mate Selection: Evidence from a Speed Dating Experiment
  (with Ray Fisman, Sheena Iyengar, and Itamar Simonson)
  Quarterly Journal of Economics
  Vol. 121(2), May 2006, pp. 673-697.
• Two-Sided Bandits and the Dating Market
  (with Sanmay Das)
  Proceedings of the Nineteenth International Joint Conferences on Artificial Intelligence
  August 2005, pp. 947-952.