PRADEEP K. CHINTAGUNTA
ADDRESS
5807 S.
Woodlawn Avenue, Chicago, IL 60637
Tel: (773)
702 8015, Fax: (773) 702 0458
e-mail: pradeep.chintagunta@chicagobooth.edu
EMPLOYMENT
Joseph T. and
Bernice S. Lewis Distinguished Service Professor of Marketing, Booth School of
Business, University of Chicago, Chicago, IL 60637
July 2004 -,
Director, PhD program, Booth School of Business, University of Chicago,
Chicago, IL 60637
July 1995 -,
Professor of Marketing, Booth School of Business, University of Chicago,
Chicago, IL 60637
September
2002 – December 2002, Thomas Carroll Ford Foundation Visiting Professor of
Marketing, Harvard Business School, Boston, MA 02163
July 1994 -
July 1995, Associate Professor of Marketing, S. C. Johnson Graduate School of
Management, Cornell University, Ithaca, NY 14853
July 1990 -
July 1994, Assistant Professor of Marketing, S. C. Johnson Graduate School of
Management, Cornell University, Ithaca, NY 14853
EDUCATION
1986-1990,
Northwestern University, Evanston, Illinois, Doctor of Philosophy (Field of
Marketing)
1984-1986,
Indian Institute of Management, Ahmedabad, India, Post Graduate Diploma in
Management
1979-1984,
Institute of Technology, Banaras Hindu University, India, Bachelor of
Technology (Mechanical Engineering)
PUBLICATIONS
Quantifying Transaction Costs in Online
and Offline Grocery Channel Choice (with Junhong Chu and Javier Cebollada), Marketing Science, forthcoming
Marketing Models of Consumer
Demand (with Harikesh Nair), Marketing
Science, forthcoming
A
Pre-Diffusion Growth Model of Intentions and Purchase (with Jonathan Lee), Journal of the Academy of Marketing Science,
forthcoming
Effect of Marketing Contacts in
Business Markets (with V. Kumar, S. Sriram and Anita Luo), Marketing Science, Vol. 30, No. 5, September–October 2011, pp. 924–940
A new multivariate count data model to study
multi-category physician prescription behavior (with Puneet Manchanda & Xiaojing Dong), Quantitative Marketing & Economics, Volume 9, Number 3, 301-337
(2011)
An Empirical
Test of Warranty Theories in the U.S. Server and Automobile Markets, Journal of Marketing, Vol 75, 2, March 2011
The Effects of
Online User Reviews on Movie Box Office Performance: Accounting for Sequential
Rollout and Aggregation Across Local Markets (with Sriram Venkataraman and
Shyam Gopinath), Marketing Science, 29,
5, 944-957 (2010).
Complementarities
and the Demand for Home Broadband Internet Services (with Ting Zhu & Honju Liu), Marketing Science, 29, 4, 701-720 (2010).
The Effect of Signal Quality and
Contiguous Word of Mouth on Customer Acquisition for a Video On Demand Service (with Sungjoon Nam and Puneet Manchanda), Marketing Science, 29,
4, 690-700 (2010).
Tipping and Concentration in markets with Indirect
Network Effects (with J-P Dube and Gunter Hitsch), Marketing Science, 29, 2, 216-249 (2010).
Investigating Consumer Adoption of Related Technology Products (with S
Sriram and Manoj Agarwal), Marketing
Science, 29, 4, 701-720 (2010).
An Empirical Analysis of Shopping Behavior Across Online and Offline
Channels for Grocery Products: The Moderating Effects of Household and Product
Characteristics (with Junhong Chu, Marta Arce-Urriza and Javier Cebollada-Calvo), Journal of
Interactive Marketing, 24 (2010), 251-268.
Information,
Learning and Drug Diffusion: the Case of Cox-2 Inhibitors (Ginger Jin and Renna
Jiang), Quantitative Marketing &
Economics
(2009) 7:399–443
Nonparametric Discrete Choice Models with Unobserved Heterogeneity
(with Richard Briesch and Rosa Matzkin), Journal of Business and Economic Statistics,
2010, April 2010, Vol. 28, No. 2,
291-307
Learning Models (with S. Sriram), Review of Marketing Research, 6, 63-83
Retailer Pricing and Competitive Effects (with Praveen Kopalle and
others), Journal of Retailing 85 (1,
2009) 56–70
Advertising Strategies in a Franchise System (with Simon-Pierre Sigue), European
Journal of Operational Research, 198 (2009), 655-665
How does Assortment Affect Grocery Store Choice? (with
Richard Briesch and Ed Fox), Journal of
Marketing Research, 46, 2, April 2009
Quantifying the Benefits of Individual Level Targeting In the Presence of
Firm Strategic Behavior (with Xiaojing Dong and Puneet Manchanda), Journal of Marketing Research, 46, 2,
April 2009
Measuring Marketing-Mix Effects in
the Video-Game Console Market (with Harikesh Nair), Journal of Applied Econometrics, Vol. 24, No. 3, 2009, pp. 421-445
Quantifying the Economic Value of Warranties in the U.S. Server Market
(with Junhong Chu), Marketing Science,
28, 1, 99-121
A Comparison of Within Household Price Sensitivity Across Online and
Offline Channels (with Junhong Chu and Javier Cebollada), Marketing Science, 2008, 27, 2, 283-299
The Role
of Self Selection, Usage Uncertainty and Learning in the Demand for Local
Telephone Service (with Sridhar Narayanan and Eugenio Miravete),
Quantitative Marketing and Economics,
2007, 5: 1-34.
Learning and Exit of New Entrant
Discount Airlines From City-Pair Markets (with Ashutosh Dixit), Journal of Marketing, 2007, 71:2,
150-168
A Discrete/Continuous Model for
Multi-Category Purchase Behavior of Households (with Inseong Song), Journal of Marketing Research, 2007,
Volume XLIV, November, 595-612
Assessing the Economic Value of Distribution Channels: An
Application to the PC Industry (with Junhong Chu and Naufel Vilcassm),
Journal of Marketing Research, 2007, Volume XLIV, February, 29-41
Endogeneity
and Simultaneity in Competitive Pricing and Advertising: A Logit Demand
Analysis (with Vrinda Kadiyali and Naufel J. Vilcassim), Journal of Business, 2006, 79, 6, 2761-2787
Structural Modeling in Marketing: Review and
Assessment (with Tulin Erdem, Peter Rossi and Michel Wedel), Marketing Science, 25, 6, 604-616
Effects of Brand Preference, Product Attributes, and Marketing Mix
Variables in Technology Product Markets (with S. Sriram and Ramya
Neelamegham), Marketing
Science, 25, 5, 440-456
Measuring
Cross-Category Price Effects Using Aggregate Store Data (with Inseong Song), Management Science, 52, 10, October
2006, 1594-1609
Sole
Entrant, Co-optor or Component Supplier: Optimal
End-Product Strategies for Manufacturers of Proprietary Component Brands (with
R. Venkatesh and Vijay Mahajan), Management
Science, 52, 4, 613-622
The Effects of Banner Advertising on Consumer
Inter-purchase Times and Expenditures in Digital Environments (with J-P Dube,
Puneet Manchanda and Khim-Yong Goh), Journal
of Marketing Research, 43 (February) 98-108
Understanding Store Brand Purchase Behavior
Across Categories (with Vishal Singh and Karsten Hansen), Marketing Science, 25, 1, 75-90
Accounting
for Primary and Secondary Demand Effects with Aggregate Data (with Harikesh
Nair and Jean-Pierre Dube), Marketing
Science, 24, 3, 2005, 444-460 http:/bear.cba.ufl.edu/centers/mks/articles/243/af1778fa79_article.pdf
Temporal
Differences in the Role of Marketing Communication in New Product Categories
(with Sridhar Narayanan and Puneet Manchanda), Journal of Marketing Research, XLII, 3, August, 2005
Estimating an SKU-level Brand Choice Model Combining Household
Panel Data and Store Data (with J-P Dube), Journal
of Marketing Research, XLII, 3, August, 2005
Beyond the
endogeneity bias: The effect of unmeasured brand characteristics on
household-level brand choice models (with Jean-Pierre Dube and Khim-Yong Goh), Management Science, 51(5), 832-849
Recovering
SKU-level Preferences and Response Sensitivities from Market Share Models
Estimated on Item Aggregates (with
David Bell and Andre Bonfrer), Journal of
Marketing Research, Vol. XLII, 169-182, May 2005
Time Varying Competition (with K. Sudhir and Vrinda Kadiyali), Marketing Science, 24, 1, 96-109
Strategic
Pricing and Detailing Behavior in International Makets
(with Ramarao Desiraju), Marketing
Science, 24, 1, 67-80
Diffusion of
New Pharmaceutical Drugs in Developing and Developed Nations (with Ramarao
Desiraju and Harikesh Nair), International
Journal of Research in Marketing, 21, 4, 341-358
Response
Modeling with Non-Random Marketing Mix Variables (with Puneet Manchanda and
Peter Rossi), Journal of Marketing
Research, XLI, 4 (November 2004),
ROI Implications for Pharmaceutical
Promotional Expenditures: The Role of Marketing Mix Interactions (with Sridhar
Narayanan and Ramarao Desiraju), Journal
of Marketing, 68, 4 (October), 90-105
Responsiveness
of Physician Prescription Behavior to Salesforce Effort: An Individual Level
Analysis (with Puneet Manchanda), Marketing
Letters, 2004, 15:2-3, 129-145
Modeling
and Forecasting the Sales of Technology Products (with Ramya
Neelamegham), Quantitative
Marketing & Economics, September 2004, 2, 3, 195-232.
Store brands: Who buys them and what happens to retail prices when
they are introduced? (with Andre Bonfrer), Review of Industrial Organization, 24,
2, 195-218 (2004)
Structural
Models of Competition: A Marketing Strategy Perspective, Chapter 5 in Assessing Marketing Strategy Performance,
Christine Moorman and Donald Lehmann, editors, The Marketing Science Institute,
2004.
The Augmented
Latent Class Model: Incorporating Additional Heterogeneity in the Latent Class
Model for Panel Data (with Sajeev Varki), Journal of Marketing Research,
XLI, May 2004, 226-233.
Empirical Analysis of Indirect Network Effects in the Market for
Personal Digital Assistants (with Harikesh Nair & J-P Dube), Quantitative Marketing & Economics,
2, 1, 23-58 (2004).
A Micromodel of New Product Adoption
with Heterogeneous and Forward-Looking Consumers: Application to the Digital
Camera Category (with Inseong Song), Quantitative
Marketing & Economics, 1, 4, 371-407 (2003).
Comment: Bayesian Analysis of Simultaneous Demand and Supply by
Yang, Chen and Allenby (with J-P Dube), Quantitative
Marketing & Economics, 1, 3, 293-298 (2003).
Balancing
Profitability and Customer Welfare in a Supermarket Chain (with J-P Dube and
Vishal Singh), Quantitative Marketing
& Economics, Inaugural Issue, March 2003, 1, 1, 111-147
Semiparametric Estimation of Brand Choice Behavior (with Richard Briesch and
Rosa Matzkin), Journal of the American Statistical
Association (JASA), 97, 460, 973-983
The
Proportional Hazard Model for Purchase Timing: A Comparison of Alternative
Specifications, Journal of Business &
Economic Statistics, 21, 3, 368-382
Investigating
the Effects of Store Brand Introduction on Retailer Demand and Pricing Behavior
(with Andre Bonfrer and Inseong Song), Management
Science, 48, 10, 2002
Structural
Applications of the Discrete Choice Model (with J-P Dube, et. al.) Marketing Letters, 13:3, 207-220, 2002
Investigating
Category Pricing Behavior in a Retail Chain, Journal of Marketing Research,
2002, 39, no. 2 (May 2002): p. 141-154
Endogeneity
and Heterogeneity in a Probit Demand Model: Estimation Using Aggregate Data
(2001), Marketing Science, 20, 4, 442-456 http://bear.cba.ufl.edu/centers/MKS/articles/777691.pdf
Market
Structure Across Stores: An Application of a Random Coefficients Logit Model
with Store Level Data (with J-P Dube and Vishal Singh), Advances in
Econometrics, Volume 16, 2002, PH Franses and A Montgomery, editors.
A Panel Data
Analysis of Household Brand Choices, Journal of Econometrics, 103
(2001), 111- 153 (with Ekaterini Kyriazidou
and Josef Perktold)
Power in
Manufacturer-Retailer Interactions: An Empirical Investigation of Pricing in a
Local Market, Marketing Science, Spring 2000, 127-148 (with Vrinda
Kadiyali and Naufel J. Vilcassim) http://bear.cba.ufl.edu/centers/MKS/articles/856834.pdf
Investigating
Household State Dependence Effects Across Categories, Journal of Marketing
Research, November 1999, 488-500 (with Andrew Ainslie and P.B. Seetharaman)
A Bayesian
Model to Forecast New Product Performance in Domestic and International
Markets, Marketing Science, 18, 2, 115-136 (with Ramya
Neelamegham) http://bear.cba.ufl.edu/centers/MKS/articles/684541.pdf
Investigating
Dynamic Multi-firm Market Interactions in Price and Advertising, Management
Science, 45, 4, April 1999, 499-518 (with Vrinda Kadiyali & Naufel
Vilcassim)
Variety
Seeking, Purchase Timing and the "Lightning Bolt" Brand Choice Model,
Management Science, 45, 4, April 1999, 486-498.
Inertia and Variety
Seeking in a Model of Brand Purchase Timing, Marketing Science, 17, 3,
1998, 253-270 http://bear.cba.ufl.edu/centers/MKS/articles/820524.pdf
Product Line
Extensions and Competitive Market Interactions:An
Empirical Analysis, Journal of Econometrics, 89, March / April 1999,
339-364 (with Vrinda Kadiyali and Naufel J. Vilcassim)
Measuring the
Effects of New Brand Introduction on Inter-Brand Strategic Interaction, European
Journal of Operational Research, 118, 2, 315-331.
Representing
Heterogeneity in Consumer Response Models, Marketing Letters, 8,3, July
1997 (with W deSarbo and others).
Investigating
Purchase Timing Behavior in Two Related Product Categories, Journal of Marketing
Research, 35 (February 1998), 43-53 (with Sudeep Haldar)
A Model of
Inertia and Variety Seeking, International Journal of Research in Marketing,
15 (1998), 1-17 (with P.B. Seetharaman).
Household
Heterogeneity and State Dependence in a Model of Purchase Strings: Empirical
Results and Managerial Implications, International Journal of Research in
Marketing, 14 (1997), 341-357 (with Sachin Gupta and Dick Wittink).
An Empirical
Investigation of the "Dynamic McFadden" Model of Purchase Timing and
Brand Choice: Implications for Market Structure, Journal of Business and
Economic Statistics, 16, 1, 2-12 (with Alok R. Prasad).
Do Household
Scanner Data Provide Representative Inferences from Brand Choices: A Comparison
with Store Data, Journal of Marketing Research, November 1996 (with
Sachin Gupta, Dick Wittink and Anil Kaul).
Investigating
the Effects of a Line Extension / New Brand Introduction on Market Structure, Marketing
Letters, 7, 4, 319-328, October 1996.
Empirical
Analysis of Competitive Product Line Pricing Decisions: Lead, Follow or Move
Together, Journal of Business, 69, 4, 459-488, October 1996 (with Vrinda
Kadiyali & Naufel Vilcassim)
A Framework
for Analyzing Habits, "Hand-of-Past," and Heterogeneity in Dynamic
Brand Choice, Marketing Science, 1996, 15, 3, 280-299 (with Sudeep Haldar and Rishin Roy)
Pricing
Strategies in a Dynamic Duopoly: A Differential Game Model, Management
Science, November 1996 (with Vithala R. Rao).
Investigating
Optimal Retailer Pricing Using Household Scanner Panel Data, Journal of
Retailing, 71, 2, 103-128 (with Naufel J. Vilcassim).
Forecasting
Restaurant Sales using Self-Selectivity Models, Journal of Retailing and
Consumer Services, 4, 2, 117-128 (with Michael S. Morgan)
Investigating
the Effects of Marketing Variables and Unobserved Heterogeneity in a
Multinomial Probit Model, International Journal of Research in Marketing
1996, 13, 1-15 (with Bo E. Honore).
Empirical
Implications of Unobserved Heterogeneity for Manufacturer and Retailer Pricing,
Journal of Retailing and Consumer Services, 5, 1, 15-24 (with Naufel
Vilcassim)
A Two-Period
Repeated Game Advertising Investment Model for Oligopolistic Markets with an
Application to the Beer Industry, Decision Sciences 1995, 26, 4 (with
Naufel J. Vilcassim).
Dynamic Duopoly
Models of Advertising Competition: Estimation and a Specification Tests, Journal
of Economics and Management Strategy, 4,1, Spring 1995, 109-131. (with
Dipak C. Jain).
Heterogeneous
Logit Model Implications for Brand Positioning, Journal of Marketing
Research, 31, May 1994, 304-312.
Marketing
Investment Decisions in a Dynamic Duopoly: A Model and Empirical Analysis, International
Journal of Research in Marketing, 11, 3, 1994, 387-306 (with Naufel J.
Vilcassim).
Analyzing
Household Brand Choice Behavior Using a Random Coefficients Logit Model, Journal
of Business and Economic Statistics, 12, 3, 1994, 317-328 (with Dipak C.
Jain and Naufel J. Vilcassim).
On Using
Demographic Variables to Determine Segment Membership In Logit Mixture Models, Journal
of Marketing Research, 31, February 1994, 128-136 (with Sachin Gupta).
Investigating
the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive
Effects, Management Science , 39(9), September 1993, 1146-1162.
Investigating
Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households,
Marketing Science, 12(2) 1993, 184-208.
Estimating a
Multinomial Probit Model of Brand Choice Using the Method of Simulated Moments,
Marketing Science, 11(4), 1992, 386-407.
Investigating
Heterogeneity in Nested Logit Models: A Modeling Approach and Empirical
Analysis, International Journal of Research in Marketing, 9, 1992,
161-175.
A Dynamic
Model of Channel Member Strategies for Marketing Expenditures, Marketing
Science, 11(2), 1992, 168-188 (with Dipak C. Jain).
An Empirical
Investigation of Advertising Strategies in a Dynamic Duopoly, Management
Science, 38(9), September 1992, 1230-1244 (with Naufel J. Vilcassim).
Investigating
Heterogeneity in Brand Preferences in Logit Models for Panel Data, Journal
of Marketing Research, 33, November 1991, 417-428 (with Dipak C. Jain and
Naufel J. Vilcassim).
Equilibrium
Pricing and Advertising Strategies for Nondurable Experience Products in a
Dynamic Duopoly, Managerial and Decision Economics, 14, 1993, 221-234
(with Vithala R. Rao, and Naufel J. Vilcassim).
A Study of
Manufacturer-Retailer Marketing Strategies: A Differential Game Approach, Lecture
Notes in Control and Information Sciences, Springer-Verlag
(with Dipak Jain).
Understanding
Customer Value in Business Markets: Methods of Customer Value Assessment, Journal
of Business-to-Business Marketing, 1993, 1, 1, 3-30 (with J.C. Anderson and
Dipak Jain).
WORKING PAPERS
Category Selection and Store Choice Modeling (with Junhong Chu)
Blogs
and local-market movie box-office performance (with Shyam Gopinath and Sriram
Venkataraman)
New Drug Diffusion
when Forward-Looking Physicians Learn from Patient Feedback and Detailing (with
Ron Goettler and Minki Kim)
Wireless
Carriers’ Exclusive Handset Arrangements: An Empirical Look at the iPhone (with
Ting Zhu and Hongju Liu)
COURSES
TAUGHT
Marketing
Strategy, Advanced Marketing Models
HONORS
Businessweek’s top professors at Chicago Booth, 2002
Recipient of
the Hillel Einhorn Award for Excellence in Teaching,
EXP (Barcelona) Program, 1999 & 2000, XP (Chicago) Program, 2000, 2003,
2005
Finalist for
the O’Dell award, 1996, 2001
Finalist for
the Paul Green award, 1997, 2009
OTHER
Departmental
Editor, Management Science
Advisory
Editorial Board, Journal of Marketing
Research, Marketing Science
Associate
Editor, Quantitative Marketing & Economics
Member,
Editorial Board: Journal of Marketing, International Journal of Research in
Marketing, Journal of Business-to-Business Marketing, Journal of the Academy of
Marketing Science
Doctoral
dissertation committees Chicago – Elisabeth Honka (UT-Dallas), Renna Jiang (UC
– Davis), Maria Ana Vitorino (Wharton, University of Pennsylvania), Hongju Liu
(University of Connecticut), Xiaojing Dong (Santa Clara), Junhong Chu (National
University of Singapore), Harikesh Nair (Stanford), Sridhar Narayanan
(Stanford), Khim-Yong Goh (National University of Singapore), S. Sriram
(Michigan), Inseong Song (HKUST), Andre Bonfrer (SMU), Nanda Kumar (UTD), Peter
Boatwright (CMU), Andrew Ainslie (UCLA), Christie Nordhielm
(Northwestern), Vaneet Sethi (ZS Associates); Cornell
- Seetharaman Peruvemba (Rice), K. Sudhir (Yale),
Sachin Gupta (Cornell), Alok Prasad (Merrill Lynch), Anil Kaul (AbsolutData), Harsh Soni (Fidelity) and Rahul Guha
(Cornerstone Research), in Marketing; Karl Boehringer
in Computer Science; Jenny Chin-Hua in Agricultural
Economics, Joo Ho Kim in Consumer Economics.
Former
Academic Trustee, MSI
Member
INFORMS.
Advisory
Board: Fractal Analytics, Mu-Sigma, Mphasis
Worldwide, OperationASHA (also Treasurer)