Marketing Workshop
Top scholars from around the world present their work at the weekly marketing workshop.Schedule
Mondays 11:40–1:00 p.m.Location
Harper Center Room 3BAutumn 2008 Quarter
| Date | Subject | Speaker | Week |
|---|---|---|---|
| 09.29.2008 | "Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals" | Katherine Milkman, Harvard | 1 |
| 10.06.2008 | "Consumer Search and Online Demand for Durable Goods" | Jun Kim, UCLA | 2 |
| 10.13.2008 | "Dynamics of Consumer Adoption of Financial Innovations: |
Botao Yang, U. of Toronto | 3 |
| 10.20.2008 | "Some Things are Better Left Unsaid: How Word of Mouth Influences the Speaker" | Sarah Moore, Duke | 4 |
| 10.27.2008 | "Learning and Menu Pricing" | Alessandro Bonatti, Yale | 5 |
| 11.03.2008 | "A Dynamic Model of Sponsored Search Advertising Preliminary and Incomplete" | Song Yao, Duke | 6 |
| 11.10.2008 | "The Value Heuristic in Judgments of Relative Frequency" and "Value, Scarcity, and Preference Polarization" |
Xianchi Dai, INSEAD | 7 |
| 11.17.2008 | "The “Time vs. Money Effect”: Shifting Product Attitudes through Personal Connection" | Cassie Mogilner, Stanford | 8 |
| 11.24.2008 | No workshop scheduled. Marketing Faculty Meeting | 9 |
|
| 12.01.2008 | No meeting scheduled | 10 |