Marketing Workshop
Top scholars from around the world present their work at the weekly marketing workshop.
Schedule
Mondays 11:40–1:00 p.m.
Location
Harper Center Room 3B*
(*Unless otherwise noted below)
Winter 2009 Quarter
| Date |
Subject |
Speaker |
Week |
|---|
| 01.05.2009 |
|
|
1 |
| 01.12.2009 |
"Tracing the Woes: An Empirical Analysis of the Airline Industry" |
Panle Jia, MIT |
2 |
| 01.19.2009 |
No workshop scheduled. Martin Luther King Holiday |
|
3 |
| 01.20.2009 |
PHD student presentations **C05**
"The “Instrumentality” Heuristic:
Why Metacognitive Difficulty Is Desirable During Goal Pursuit" by S. Kim
"Blockbuster Software Titles and Indirect Network
Effects in the Home Video Game Industry" by R. Lee
"Estimating Adoption Models Using Individual and Aggregate Level Data" by N. Sahni |
Sara Kim
Raymond Lee
Navdeep Sahni
|
3 |
| 01.26.2009 |
"Testing Theories of Scarcity Pricing and Price Dispersion in the Airline Industry" |
Steven L. Puller, Texas A&M |
4 |
| 02.02.2009 |
"The Effect of Need for Uniqueness on Word Of Mouth" |
Amar Cheema, Washington U. in St. Louis |
5 |
| 02.05.2009 |
*Different date/time/place*
Thursday, Feb 5, 1:30-2:55pm in 3B
"Bundling and Vertical Relationships
in Multichannel Television" |
Ali Yurukoglu, NYU |
5 |
| 02.09.2009 |
"Predatory Incentives and Predation Policy:
The American Airlines Case" |
Connan Snider, U of Minnesota |
6 |
| 02.16.2009 |
"Fast-food Consumption and the Ban on Advertising Targeting
Children: The Quebec Experience" |
Tirtha P. Dhar, U. of British Columbia |
7 |
| 02.23.2009 |
"Superstition, Illusion of Control and Brand Choice:
Can Switching Brands Help Your Favorite Team Win the Big Game?" |
Gita V. Johar, Columbia |
8 |
| 03.02.2009 |
"Boundary Conditions on
Unconscious Thought in Complex
Decision Making" |
James R. Bettman, Duke |
9 |
| 03.09.2009 |
"Estimation of Dynamic Discrete Choice Models in Continuous Time" |
Paul Ellickson, Duke |
10 |
| 03.16.2009 |
TBD |
|
11 |
Past Workshops