Marketing Workshop


Aleschia Hyde, Workshop Administrator ( Please contact Aleschia if you would like to be added to the listserv for weekly updates.


Tuesday, 10:40 a.m.- 12:00 p.m., unless otherwise noted.


Harper Center HC 3B

When possible, links to the workshop papers are posted to this page for printing. Occassionally, speakers opt not to circulate their papers; therefore, the link will be unavailable.


Spring 2017

Date Topic Speaker,Institution
Tuesday, March 28 "Pathways to Profits: The Impact of Marketing versus Finance Skills on Business Performance" by Stephen J. Anderson, Rajesh Chandy, and Bilal Zia Stephen Anderson MacDonald, Stanford University, Graduate School of Business
April 4

"When payoffs look like probabilities: Separating form and content in risky choice" by Johannes Müller-Trede, Shlomi Sher, and Craig R. McKenzie

Craig McKenzie, University of California, San Diego
April 11 "Spatial Competition and Preemptive Entry in the
Discount Retail Industry
" by Fanyin Zheng
Fanyin Zheng, Columbia University, School of Business
April 18 "Preference reversals in evaluations of cash versus non-cash incentives" by Hal R. Arkes and Victoria A. Shaffer Hal Arkes, Ohio State University
May 2

"Efficiency Gains from Removing Entry and Price Controls: Evidence from a Change in Regulation" by Maria Ana Vitorino

Maria Ana Vitorino, University of Minnesota Carlson School of Business
May 16 TBA Tom Griffiths, University of California, Berkeley
May 23 TBA Kosuke Uetake, Yale University School of Management
May 30 "The response dynamics of preferential choice" by Gregory J. Koop and Joseph G. Johnson Joe Johnson, Miami University



Winter 2017

Date Topic Speaker,Institution
Tuesday, Jan. 17 "A Simple Theory of Why and When Firms Go Public" John Rust, Georgetown University
Jan. 24 "Knowledge Representation in Decision Making" Sudeep Bhatia, University of Pennsylvania
Jan. 31

"The Welfare Impact of Consumer Reviews: A Case Study of the Hotel Industry" by Gregory Lewis (Microsoft Research and NBER) and Georgios Zervas

Georgios Zervas, Boston University, Questrom School of Business
Feb. 7 "Consumer Search as Foraging: Information, Music, and Other Goods" Peter Todd, Indiana University
Feb. 14

"The Impact of Privacy Policy on the Auction Market for Online Display Advertising"

Garrett Johnson,University of Rochester, Simon Business School
Feb. 21

**Time Change: 10:20am - 11:40am**

"Understanding Nutrition Judgments of Packaged Foods"

Claudia Gonzalez-Vallejo, Ohio University
Feb. 28

"Racial Disparity in Enforcement of Ambiguously Defined Crimes: A Bayesian Analysis of Texas Organized Retail Theft Arrests"

Michael Braun, Southern Methodist University, Cox Business School
Mar. 7

The Dynamics of Choice

Related Paper: "The Multiattribute Linear Ballistic Accumulator Model of Context Effects in Multialternative Choice"

Jennifer Trueblood, Vanderbilt University

Past Workshops








Even More Past Workshop


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