Marketing Workshop

Organizer

Nina Linchenko, Workshop Administrator (nina.linchenko@chicagobooth.edu). Please contact Nina if you would like to be added to the listserv for weekly updates.

Schedule

Tuesday, 10:40 a.m.- 12:00 p.m., unless otherwise noted.

Location

Harper Center HC 3B

When possible, links to the workshop papers are posted to this page for printing. Occassionally, speakers opt not to circulate their papers; therefore, the link will be unavailable.

 

Autumn 2018

Date Topic Speaker, Institution
Thursday, Sept 20 Identifying Customer Needs from User-Generated Content, **Location Harper Center HC-C02, 11:55-1:20PM Artem Timoshenko, MIT Sloan School of Management
Tuesday, Sept 25 The Reputational Benefits and Material Burdens of Prosocial Referral Incentives Rachel Gershon, Washington University, Olin Business School
Tuesday, Oct 2 The Thrill of the Deal: Quantifying the Price of Perceived Discounts and Mark-ups Jennie Huang, Wharton, Business Economics and Public Policy Department
Friday, Oct 5 Apples, Oranges and Erasers:The Effect of Considering Similar versus Dissimilar Alternatives on Purchase Decisions **Location Harper Center HC-3B, 12:00-1:20 PM Elizabeth Friedman, Yale School of Management
Tuesday, Oct 9 More than a Penny’s Worth: Left-Digit Bias and Firm Pricing Avner Shlain, Berkeley
Friday, Oct 12 Search, Selectivity, and Market Thickness in Two-Sided Markets **Location Harper Center HC-3B, 12:00-1:20 PM Jessica Yu, Stanford University, Graduate School of Business
Tuesday Oct 16 (When) Do Consumers Prefer Uncertainty? Reactions to Uncertain Promotions and Uncertain Advice Celia Gaertig, Wharton University, Operations, Information and Decisions Department
Friday, Oct 19 Peer Effects in Adoption and Usage of
Crowdfunding Platforms: Evidence from United
States Public School Teachers
**Location Harper Center HC-3B, 12:00-1:20 PM
Baek Kim, NYU Stern
Tuesday, Oct 23 Seeing Stars: How the Binary Bias Distorts
the Interpretation of Customer Ratings
Matthew Fisher, Yale, Cognition and Development Lab
Friday, Oct 26 Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior **Location Harper Center HC-3B, 12:00-1:20 PM Eugina Leung, Erasmus University, Rotterdam School of Management
Friday, Nov 2 A Structural Model of a Multi-tasking Salesforce with Private Information **Location Harper Center HC-3B, 12:00-1:20 PM Minkyung Kim, Yale School of Management

 

Spring 2018

Date Topic Speaker, Institution
Tuesday, March 27 Estimating Heterogeneous Consumer Preferences in Panel Data with Applications to Supermarket Shopping and Mobile Location Data Susan Athey, Stanford University, Graduate School of Business
Tuesday, April 24 The Reputational Benefits and Material Burdens of Prosocial Referral Rewards Cynthia Cryder, Washington University, Olin Business School
Tuesday, May 1 Nonparametric Estimates of the Demand for Health Insurance Among Low-Income Adults Alexander Torgovitsky, University of Chicago
Tuesday, May 8 Personal Budgeting in the Short Run and the Long Run **Location Harper Center HC-3B, 10:10-11:30 AM Christina Kan, Texas A&M, Mays Business School
Tuesday, May 15 Vertical Contracts with Endogenous Product Selection
Sylvia Hristakeva, UCLA, Anderson School of Management
Thursday, May 24 Facilitating Decision Making through Attribute Matching **Location Harper Center HC-3B, 11:50-1:10 PM Hannah Perfecto, Washington University, Olin Business School
Tuesday, May 29 Customer-Based Corporate Valuation for Publicly Traded Non-Contractual Firms Peter Fader, Wharton's Marketing Department
Tuesday, June 5 Choice Set Size in Context: How Choice Set Size Affects the Share of Compromise Options Elizabeth Webb, Columbia
 

 

Winter 2018

Date Topic Speaker, Institution
Tuesday, January 16

The Dynamics of Attention and Choice Across Domains

Ian Krajbich, Ohio State, Department of Pyschology
Tuesday, January 23 Frictions in a Competitive Regulated Market: Evidence from Taxis Tobias Salz, Columbia, Economics
Tuesday, January 30 Habits, social influence, and disrupted contexts Dean Eckles, Massachusetts Institute of Technology, Sloan School of Management
Tuesday, February 6 Made by Mistake: When Mistakes Increase Product Preference Taly Reich, Yale, School of Management
Tuesday, February 13 Exploring the Impact of Consumers' Need for Personal Space on Locational Choices. Simon Blanchard, Georgetown University, Marketing
Tuesday, February 20 On the Search for Lead Pipes in Flint: An Algorithmic Approach to Remediation for Water Utilities Eric Schwartz, Michigan Ross, Marketing
Tuesday, March 13 The Welfare Effects of Peer Entry in the Accommodation Market: The Case of Airbnb Andrey Fradkin, Massachusetts Institute of Technology
 

 

 

Past Workshops

2017

2016

2015

2014

2013

2012

2011

2010

 

 

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