Marketing Workshop
Top scholars from around the world present their work at the weekly marketing workshop.Schedule
Mondays 11:40–1:00 p.m.Location
Harper Center Room 3B*
(*Unless otherwise noted below)
Spring 2009 Quarter
| Date | Subject | Speaker | Week |
|---|---|---|---|
| 03.30.2009 | 1 |
||
| 04.06.2009 | "The Effect of Sales Promotions on Size and Composition of the Shopping Basket: Regulatory Compatibility from Framing and Temporal Restrictions" | Suresh Ramanathan, Chicago Booth | 2 |
| 04.13.2009 | "Evaluative Conditioning 2.0: Direct and Indirect Transfer of Affect to Brands" | Steven Sweldens, Rotterdam School of Management | 3 |
| 04.20.2009 | Faculty Meeting | 4 |
|
| 04.27.2009 | “Car Dealer Networks” | Paulo Albuquerque, Simon School of Bs | 5 |
| 05.04.2009 | "Bidder Motives in Cause Related Auctions" | Ernan Haruvy, UT Dallas | 6 |
| 05.11.2009 | "Variety Amnesia: Recalling Past Variety Can Accelerate Recovery from Satiation" | Joseph P. Redden, Carlson School of Managment, U of Minn | 7 |
| 05.18.2009 | “Simulating the Dynamic Effects of Horizontal Mergers: U.S. Airlines” |
C. Lanier Benkard, Stanford | 8 |
| 05.25.2009 | Holiday | 9 |
|
| 06.01.2009 | PHD student presentations 2. "Cue reaction and consumer mindset: Carry-over effects on learning cue-associated brands"
|
Pranav Jindal
Jun Lu |
10 |