Marketing Workshop


Nina Linchenko, Workshop Administrator ( Please contact Nina if you would like to be added to the listserv for weekly updates.


Tuesday, 10:40 a.m.- 12:00 p.m., unless otherwise noted.


Harper Center HC 3B

When possible, links to the workshop papers are posted to this page for printing. Occassionally, speakers opt not to circulate their papers; therefore, the link will be unavailable.



Autumn 2017

Date Topic Speaker, Institution
Tuesday, September 19 Visibility Incentives for Sellers in a Digital Goods Marketplace Justin Huang, Stanford University, Graduate School of Business
Tuesday, September 26 Selling Mechanisms for Perishable Goods: An Empirical Analysis of an Online Resale Market for Event Tickets Caio Waisman, Stanford University, Department of Economics
Friday, September 29 A solution to the single-question crowd wisdom problem *Location Harper Center HC-3A, 12-1:20 PM John McCoy, Massachusetts Institute of Technology, Brain and Cognitive Sciences Department
Tuesday, October 3 Balancing Promise with Performance: Field Testing Optimal Strategies for Maximizing Ongoing Participation Eleanor (Nell) Putnam-Farr, Yale University, School of Management
Tuesday, October 10 Statistical Inference for Average Treatment Effects Estimated by Synthetic Control Methods Kathleen Li, Wharton University of Pennsylvania, Marketing Department
Tuesday, October 17 When Risk is Weird: Unexplained Transaction Features Lower Valuations Robert Mislavsky, Wharton University of Pennsylvania, Operations, Information and Decisions Deparment
Tuesday, October 24 The Illusion of Multitasking and Its Positive Effect on Performance Shalena Srna, Wharton University of Pennsylvania, Marketing Department
Tuesday, October 31 Prelaunch Demand Estimation Xinyu Cao, Massachusetts Institute of Technology, Sloan School of Management
Tuesday, November 7 Estimating Airlines' Dynamic Price Competition Nan Chen, UC Berkeley, Haas School of Business



Spring 2017

Date Topic Speaker, Institution
Tuesday, March 28 "Pathways to Profits: The Impact of Marketing versus Finance Skills on Business Performance" by Stephen J. Anderson, Rajesh Chandy, and Bilal Zia Stephen Anderson MacDonald, Stanford University, Graduate School of Business
April 4 "When payoffs look like probabilities: Separating form and content in risky choice" by Johannes Müller-Trede, Shlomi Sher, and Craig R. McKenzie Craig McKenzie, University of California, San Diego
April 11 "Spatial Competition and Preemptive Entry in the
Discount Retail Industry
" by Fanyin Zheng
Fanyin Zheng, Columbia University, School of Business
April 18 "Preference reversals in evaluations of cash versus non-cash incentives" by Hal R. Arkes and Victoria A. Shaffer Hal Arkes, Ohio State University
May 2

"Efficiency Gains from Removing Entry and Price Controls: Evidence from a Change in Regulation" by Maria Ana Vitorino

Maria Ana Vitorino, University of Minnesota Carlson School of Business
May 16 "Identifying the Discount Factor in Dynamic Discreet Choice Models" by Řystein Daljord Řystein Daljord, University of Chicago, Booth School of Business
May 23

"Success Breeds Success: Weight Loss Dynamics in the Presence of Short-Term and Long-Term Goals" with Nathan Yang

Kosuke Uetake, Yale University School of Management
May 30 "The response dynamics of preferential choice" by Gregory J. Koop and Joseph G. Johnson Joe Johnson, Miami University



Winter 2017

Date Topic Speaker, Institution
Tuesday, Jan. 17 "A Simple Theory of Why and When Firms Go Public" John Rust, Georgetown University
Jan. 24 "Knowledge Representation in Decision Making" Sudeep Bhatia, University of Pennsylvania
Jan. 31

"The Welfare Impact of Consumer Reviews: A Case Study of the Hotel Industry" by Gregory Lewis (Microsoft Research and NBER) and Georgios Zervas

Georgios Zervas, Boston University, Questrom School of Business
Feb. 7 "Consumer Search as Foraging: Information, Music, and Other Goods" Peter Todd, Indiana University
Feb. 14

"The Impact of Privacy Policy on the Auction Market for Online Display Advertising"

Garrett Johnson,University of Rochester, Simon Business School
Feb. 21

**Time Change: 10:20am - 11:40am**

"Understanding Nutrition Judgments of Packaged Foods"

Claudia Gonzalez-Vallejo, Ohio University
Feb. 28

"Racial Disparity in Enforcement of Ambiguously Defined Crimes: A Bayesian Analysis of Texas Organized Retail Theft Arrests"

Michael Braun, Southern Methodist University, Cox Business School
Mar. 7

The Dynamics of Choice

Related Paper: "The Multiattribute Linear Ballistic Accumulator Model of Context Effects in Multialternative Choice"

Jennifer Trueblood, Vanderbilt University

Past Workshops










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