Marketing Workshop


Sarah Kervin (


Monday, 11:45a.m.-1:15 p.m.


Harper Center C10

Please refer to the weekly announcement for up to date room or time changes.

Autumn 2012

Date Topic Speaker
September 25 "Identification of Structural State Dependence in Brand Choice Panel Data" Kelly Paulson, University of California - San Diego
October 2 "The Dominance of Dread over Savoring as an Account of the Sign Effect in Discounting"
Supplemental A
David Hardisty, Stanford University
October 9 "I Give, Therefore I Have: Giving and Subjective Wealth" Zoe Chance, Yale University
October 16 "On Assets and Debt in the Psychology of Perceived Wealth" Abby Sussman, Princeton University
October 23 "Goal Pursuit, Now and Later: Temporal Compatibility of Different versus Similar Means"
Jordan Etkin, Univerity of Maryland
October 30 "The Subjective Sense of Feeling Satiated Variety Amnesia: Recalling Past Variety Can Accelerate Recovery from Satiation" Jeff Galak, Tepper School of Business, Carnegie Mellon University
November 6 Additional methods support:
"New Measures of Clumpiness for Incidence Data"
Eric Bradlow, The Wharton School, University of Pennsylvania
November 13 "Estimating the Innovator's Dilemma" Mitsuru Igami, Yale University, Department of Economics

Spring 2012

Date Topic Speaker
April 3 "Explanation Fiends and Foes: How Mechanistic Detail Determines Understanding and Preference" Philip Fernbach, University of Colorado
April 10 "Search with Refinement" Yuxin Chen, Northwestern University
April 17 Online Display Advertisings Impact on Branded Search
Many Means Make Light Work: The Impact of High Availability of Means on Goal Pursuit Facts about Retailer Temporary Price Reductions
Dan Nguyen, Soraya Lambotte, Dan Zou, Chicago Booth
April 24 "The Pain Was Greater If It Will Happen Again: The Effect of Anticipated Continuation on Retrospective Discomfort" Tom Meyvis, New York University
May 1 "Dynamic Experiments for Estimating Preferences: An Adaptive Method of Eliciting Time and Risk Parameters" Eric Johnson, Columbia University
May 8 "A Dynamic Model of Subprime Mortgage Default: Estimation and Policy Implications" Minjung Park, UC-Berkeley
May 15 "Robust Firm Pricing with Panel Data" Kanishka Misra, London Business School
May 22 "Identification and Estimation of Hyperbolic Discounting with Serially Correlated State Variables" Jian Ni, Johns Hopkins University
May 29 "Dynamic Demand for New and Used Durable Goods without Physical Depreciation: The Case of Japanese Video Games" Masakazu Ishihara, New York University

Winter 2012

Date Topic Speaker
January 13 "Pricing and Entry Incentives with Exclusive Contracts: Evidence from Smartphones" Michael Sinkinson, Harvard University
January 17 "An Empirical Model of Industry Dynamics with Common Uncertainty and Learning from the Actions of Competitors" Nathan Yang, Toronto
January 27 "The Welfare Effects of Intertemporal Price Discrimination: An Empirical Analysis of Airline Pricing in U.S. Monopoly Markets" John Lazarev, Stanford University
January 31 "Cellular Service Demand: Biased Beliefs, Learning, and Bill Shock" Michael Grubb, MIT
February 7 TBA TBA
February 14 "Letting Go of Compensatory Consumption through Self-Acceptance" David Gal, Northwestern University
February 21 "Estimation of cost synergies from mergers without cost
data: Application to U.S. radio
Przemek Jeziorsk, UC Berkeley
February 28 "Winning the Battle but Losing the War: The Psychology of Debt Management" Scott Rick, University of Michigan
March 6 "The Value of Market Information in the Dynamics of a Capital-Intensive Industry: The Case of DRAM Manufacturing" Pedro Gardete, Stanford University

Past Workshops







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