Marketing Workshop


Sarah Kervin (


Tuesday, 10:40 a.m.- 12:00 p.m., unless noted.


Harper Center HC 3B

Papers and talk titles will be posted on this page as they become available.


Autumn 2013

October 1 Avery Haviv, University of Toronto
October 8 Bradley Shapiro, MIT
October 22 James Reeder, Rochester
October 29 Joe McGuire, University of Pennsylvania
November 12 Sanford DeVoe, University of Toronto
November 19 Geoff Goodwin, University of Pennsylvania

Spring 2013

Date Topic Speaker, Institution
April 9 "Do You Really Want to Be an eBay?" & "Multi-Sided Platforms" Andrei Hagiu, Harvard
April 23 "Intrinsic versus Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?" Olivier Toubia, Columbia
April 30 "Construal Influences in Gift Exchange and Memory-Based Choice" For additional reading: "Why Feasibility Matters to Gift Recipients: A Construal-Level Approach to Gift Giving" Nathan Novemsky, Yale University
May 7 "Market Makers in Chittagong Tea Auctions: The Role of Trust and Reputation" Tanjim Hossain, University of Toronto
May 14 "Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing" Sam Hui, New York University
May 28 "What Makes it Green? The Role of Centrality of Green Attributes in Green Product Evaluation" Andrew Gershoff, University of Texas, Austin
June 4 "The Handmade Effect: What's Love Got to Do with It?" Stijn van Osselaer, visiting, University of Colorado, Boulder

Winter 2013

Date Topic Speaker, Institution
January 18 "The Efficiency of Dynamic, Post-Auction Bargaining: Evidence from Wholesale Used-Auto Auctions" Brad Larsen, MIT
January 22 Targeting and Diffusion with Social Networks "The Structure of Online Diffusion Networks" Additional readings for those interested: Four papers on "Internet Marketing" by Goldstein et al Dan Goldstein, Microsoft Research & London Business School
January 25 "Dynamic Investment and Deterrence in the U.S. Cement Industry" Mark Chicu, Northwestern
January 29 "The Effect of Social Interaction on Economic Transactions: An Embarrassment of Niches?" Ryan McDevitt, University of Rochester, Simon Graduate School of Business
February 5 "Learning Through Noticing: Theory and Experimental Evidence in Farming" Josh Schartzstein, Dartmouth College
February 19 "Consumer Search and Prices in the Automobile Market" Matthijs Wildenbeest, Indiana University, Kelley School of Business
February 26 "The Exception Is the Rule: Underestimating and Overspending on Exceptional Expenses" Adam Alter, New York University
March 5 "Risk Attitudes as Self-Control" On Amir, University of California, San Diego

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