Marketing Workshop


Aleschia Hyde, Workshop Administrator ( Please contact Aleschia if you would like to be added to the listserv for weekly updates.


Tuesday, 10:40 a.m.- 12:00 p.m., unless otherwise noted.


Harper Center HC 3B

When possible, links to the workshop papers are posted to this page for printing. Occassionally, speakers opt not to circulate their papers; therefore, the link will be unavailable.



Autumn 2016

Date Topic Speaker,Institution
Tuesday, Sept. 27 Inference for Product Competition and Separable Demand Adam Smith, Ohio State University
Oct. 4 Behavioral Interventions to Promote Healthier Eating Eric Vanepps, Carnegie Mellon University
Oct. 11

A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries

Jia Liu, Columbia University

Oct. 18



***Time Change: 10:20 a.m.– 11:40 a.m. ***

Dual Process Utility Theory: A Model of Decisions under Risk and Over Time

Mark Schneider, University of Connecticut / Chapman University
Oct. 25

Closer to the Essence: How Product Origins Influence Value (Abstract)

Rosanna Smith, Yale University
Nov. 1

Emergency Reserves: The Benefits of Providing Slack with a Cost (The Benefits of Emergency Reserves and Designing more Effective Goals by Using Emergency Reserves)

Marissa Sharif, University of California at Los Angeles
Nov. 8 Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions under an Energy Efficiency Program Tomomichi Amano, Stanford University
Nov. 15 Heuristic Perceptions of the Income Tax: Evidence and Implications for Debiasing Alex Rees-Jones, Wharton School, University of Pennsylvania
Nov. 29 Identification of Counterfactuals in Dynamic Discrete Choice Models Eduardo Souza Rodrigues, University of Toronto



Spring 2016

Date Topic Speaker, Institution
Tuesday, March 29 "Risk as Feelings" Elke Weber, Columbia
April 5 Liye Ma, University of Maryland
April 19 Guofang Huang, Carnegie Mellon
April 26
Oded Netzer, Columbia
May 10
"Strategic Science for Evidence-Based Food Policy"
Christina Roberto, University of Pennsylvania
May 24 "Responses to Interest Rate Increases: An Urgency Paradox in Repayment Behavior" Shirley Zhang
May 24 "Eyes on the Prize: Consumers are More Willing to Incur Costs for Goals Than for Means" Franklin Shaddy
May 31 Karsten Hansen, UC San Diego




Winter 2016

Date Topic Speaker, Institution
Tuesday, January 19 Xueming Luo, Temple Unversity
February 2 Rebecca Ratner, University of Maryland
February 9
Carl Mela, Duke
February 16
Bart de Langhe, University of Colorado Boulder
February 23

Rajesh Bagchi, Virginia Tech
March 1 Jonathan Ketcham, Arizona State University
March 8 Beibei Li, Carnegie Mellon

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