Class 5 (Negotiation Challenges: Multiple Parties)

PART A

Prepare:    V-Cola: General Instructions and V-Cola: Confidential Instructions for either Connie Sultant, C.F. Oh, Cash Adman, Mark Ketting, Price Down, or Cly Entman.

V-Cola is a six-party exercise that simulates a negotiation over a potential deal between Chikara Advertising, a boutique advertising agency, and Trek Beverages, a privately-held beverage manufacturer that is launching a new product: V-Cola, the first vitamin-infused carbonated beverage.

You have been assigned one of 6 roles. Both Chikara and V-Cola are represented by three parties.

Web Assignment

Please complete the following pre-negotiation survey by Saturday, 2:00 PM:

http://faculty.chicagobooth.edu/George.Wu/vcolax.html