Week 9 (Negotiation Challenges: Multiple Parties)
Prepare: V-Cola: General Instructions and V-Cola: Confidential Instructions for either Connie Sultant, C.F. Oh, Cash Adman, Mark Ketting, Price Down, or Cly Entman. [Note: The General Information was emailed at the end of Week 8 and your confidential information is available on Chalk.]
V-Cola is a six-party exercise that simulates a negotiation over a potential deal between Chikara Advertising, a boutique advertising agency, and Trek Beverages, a privately-held beverage manufacturer that is launching a new product: V-Cola, the first vitamin-infused carbonated beverage.
You have been assigned one of 6 roles. Both Chikara and V-Cola are represented by three parties.
Web Assignment
Please complete the following pre-negotiation survey by Tuesday, May 26, 8:30 AM::