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Pradeep K. Chintagunta

Pradeep Chinagunta

Pradeep K. Chintagunta conducts research into the analysis of household purchase behavior, pharmaceutical markets, and technology products. "A lot of my early research was with scanner panel data trying to understand how consumers respond to different marketing activities of firms - prices, promotions, advertising, etc.," explained Chintagunta. "My research has recently expanded into the field of "development marketing" - the application of marketing tools to improve outcomes for small businesses, healthcare, agriculture, etc. in emerging markets. I am also interested in understanding the effects of Marketing on the broader ecosystem beyond consumers and firms to develop a more holistic understanding of the role of marketing in society."

Chintagunta is on the advisory editorial board of Quantitative Marketing and Economics, the Journal of Marketing, and the Journal of Marketing Research. His work has appeared in the Journal of Marketing Research, Marketing Science, Management Science, Quantitative Marketing and Economics, the Journal of the American Statistical Association, and the Journal of Econometrics.

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Consumer Tax Credits for EVs: Some Quasi-Experimental Evidence on Consumer Demand, Product Substitution, and Carbon Emissions (with Cheng He, O. Cem Ozturk, Chris Gu) ), Management Science, forthcoming

Invited Commentary-“How Support for Black Lives Matter Impacts Consumer Responses on Social Media,” (with Jacquelyn S Thomas) Marketing Science, forthcoming.

Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets (with Federico Rossi), Marketing Science, forthcoming.

Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales (with Stephen Anderson and Naufel Vilcassim), Marketing Science, forthcoming

Incentivized Peer Referrals for Tuberculosis Screening: Evidence from India (with Jessica Goldberg and Mario Macis), American Economic Journal: Applied Economics, forthcoming.

Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales (with Ali Goli, Simha Mummalaneni and Sanjay Dhar), Marketing Science, forthcoming.

Government policy, strategic consumer behavior, and spillovers to retailers: The case of demonetization in India (with Yewon Kim and Bhuvanesh Pareek), Marketing Science, forthcoming.