Pradeep K. Chintagunta

Pradeep Chinagunta

Pradeep K. Chintagunta conducts research into the analysis of household purchase behavior, pharmaceutical markets, and technology products. "A lot of my early research was with scanner panel data trying to understand how consumers respond to different marketing activities of firms - prices, promotions, advertising, etc.," explained Chintagunta. "My research has recently expanded into the field of "development marketing" - the application of marketing tools to improve outcomes for small businesses, healthcare, agriculture, etc. in emerging markets. I am also interested in understanding the effects of Marketing on the broader ecosystem beyond consumers and firms to develop a more holistic understanding of the role of marketing in society."

Chintagunta is on the advisory editorial board of Quantitative Marketing and Economics, the Journal of Marketing, and the Journal of Marketing Research. His work has appeared in the Journal of Marketing Research, Marketing Science, Management Science, Quantitative Marketing and Economics, the Journal of the American Statistical Association, and the Journal of Econometrics.

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Passing the Message: Peer Outreach about COVID-19 Precautions in Zambia (with Jessica Goldberg, Dean Karlan, Alfredo Burlando, Melissa Graboyes, Peter Hangoma, Mario Macis and Silvia Prina), Journal of Development Economics, forthcoming

Simulated Maximum Likelihood Estimation of the Sequential Search Model (with Jae-Hyen Chung and Sanjog Misra), Quantitative Marketing and Economics, forthcoming

Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India (with Saravana Jaikumar and Arvind Sahay), Journal of Marketing, forthcoming