Andreas Kraft

My name is Andreas Kraft, and I am Assistant Professor of Marketing and Asness Faculty Fellow at the Booth School of Business.

I am studying the consequences of economic frictions (e.g., bounded rationality or informational) across various settings and their effect on marketing actions. My research combines analytical economic models with various empirical tools, such as econometric models and machine learning methods.

My job market paper considers how firms strategically react to consumer behavioral biases. Using an analytical model, I derive the optimal response of firms and find empirical evidence of behavioral skimming, a pricing mechanism that allows intermediaries (e.g., a used car dealer) to extract surplus from inattentive consumers.

I am originally from Vienna, Austria, and came to the U.S. on a full scholarship to play wheelchair basketball at the University of Texas in Arlington, where I received a B.B.A. in Finance and an M.A. in Economics.