Publications
Kraft, Andreas and Raghunath S. Rao (2026), "Market Effects of Inattention: Theory and Evidence from Left-Digit Bias," Journal of Marketing Research, Forthcoming.
Kraft, Andreas and Raghunath Singh Rao (2025), "Signaling Quality via Demand Lockout," Quantitative Marketing & Economics, 1–44.
Working Papers
The Luxury of Rounding: Evidence from FinTech Consumer Lending (with Xiaowen Hu)
Consumer Preference Transmission in Agentic Markets (with Poet Larsen)
Categorical Thinking over Continuous Attributes and Firm Pricing