Ayelet Fishbach studies social psychology, management and consumer behavior. She is an expert on motivation and decision making. She has presented her research all over the world.
Fishbach has been published in many psychology and marketing journals, including the Journal of Consumer Research, the Journal of Marketing Research, Psychological Science, and the Journal of Personality and Social Psychology. She is on the editorial board of several journals, including the Journal of Personality and Social Psychology and the Journal of Consumer Research. Her research is regularly featured in the media, including WSJ, CNN, Chicago Tribune, NPR and was selected to be featured in the New York Times ‘Annual Years in Ideas.’
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The University of Chicago, Booth School of Business
5807 South Woodlawn Avenue
Chicago, IL 60637
Email address: ayelet.fishbach@ChicagoBooth.edu