Selected Publications
Turnwald, B., & Fishbach, A. (in press). Intuitive Advertisers: Emotionality in Communication About Unhealthy Food. Health Psychology.
Shaddy, F., Tu, Y., & Fishbach, A. (in press). Synchronized Scheduling: Choosing to Experience Different Events in Different Places at the Same Time as Others. Journal of the Association for Consumer Research.
Eskreis-Winkler, L., & Fishbach, A. (2022). Surprised elaboration: When white men get longer sentences. Journal of Personality and Social Psychology, 123(5), 941-956.
Eskreis-Winkler, L., & Fishbach, A. (2022). You Think Failure is Hard? So Is Learning From It. Perspectives on Psychological Science, 17, 1511-1524.
Woolley, K., & Fishbach, A. (2022). Motivating Personal Growth by Seeking Discomfort. Psychological Science, 33, 510-523.
Roberts, A. R., & Fishbach, A. (2022). Can’t wait or won’t wait? The two barriers to patient decisions. Trends in Cognitive Sciences, 26, 283-285.
Fishbach, A., (2022). Personal agency and social support: Substitutes of complements? Psychological Inquiry, 33, 42-45.
Winet, Y. K., Tu, Y., Choshen-Hillel, S., & Fishbach, A. (2022). Social exploration: When people deviate from options explored by others. Journal of Personality and Social Psychology, 122(3), 427-442.
Milkman, K. L., Gromet, D., Ho, H., Kay, J. S., Lee, T. W., Pandiloski, P., ... & Duckworth, A. L. (2021). Megastudies improve the impact of applied behavioural science. Nature, 600(7889), 478-483.
Fishbach, A., & Woolley, K., (2021). The structure of intrinsic motivation. Annual Review of Organizational Psychology and Organizational Behavior, 9, 339-363.
Huang, F., & Fishbach, A., (2021). Feeling Lonely Increases Interest in Previously Owned Products. Journal of Marketing Research, 58, 968-980.
Fishbach, A., (2021). Society for the science of Motivation Presidential Address: Can we Harness Motivation Science to Motivate Ourselves? Motivation Science, 7(4), 363-374.
Shaddy, F., Tu, Y., & Fishbach, A. (2021) Social hedonic editing: People prefer to experience events at the same time as others. Social Psychological and Personality Science, 12(7), 1233-1240.
Heckhausen, J., Brandstätter, V., Fishbach, A., Freund, A. M., Lachman, M. E., & Robert, P. (2021). Goal changes and healthy aging. The Journals of Gerontology: Series B, 76(Supplement_2), S105-S114.
Koo, M., Fishbach, A., & Park, H. (2021). What to say to round up more donors, or bigger donations. Motivation Science, 7, 291-305.
Roberts, A., Shaddy, F., & Fishbach, A. (2021). Love is patient: People are more willing to wait for things they like. Journal of Experimental Psychology: General, 150, 1423-1437.
Shaddy, F., Fishbach, A., & Simonson, I. (2021). Trade-offs in choice. Annual Review of Psychology, 72, 181-206.
Roberts, A. R., & Fishbach, A. (2020). When wanting closure reduces patients’ patience. Organizational Behavior and Human Decision Processes, 161, 85-94.
Woolley, K., Fishbach, A., & Wang, M. (2020). Food Restriction and the Experience of Social Isolation. Journal of Personality and Social Psychology. 119(3), 657–671.
Steinmetz, J., Touré-Tillery, T., & Fishbach, A. (2020). The first-member heuristic: Group members labeled “first” influence judgment and treatment of groups. Journal of Personality and Social Psychology. 118, 706–719.
Eskreis-Winkler, L., & Fishbach, A. (2020). Hidden Failures. Organizational Behavior and Human Decision Processes, 157, 57-67.
Eskreis-Winkler, L., & Fishbach, A. (2020). When Praise—versus Criticism—Motivates Goal Pursuit. In Brummelman, E. (Ed.) Psychological perspectives on praise (pp. 47-54), Abingdon, UK: Routledge.
Eskreis-Winkler, L., & Fishbach, A. (2019). Not Learning from Failure — The Greatest Failure of All. Psychological Science, 30, 1733-1744.
Jia, L., Hirt, E. R., & Fishbach, A. (2019). Protecting an important goal: When prior self-control increases motivation for active goal pursuit. Journal of Experimental Social Psychology, 85.
Woolley, K., & Fishbach, A. (2019). Shared Plates, Shared Minds: Consuming from a Shared Plate Promotes Cooperation. Psychological Science, 30, 541–552.
Eskreis-Winkler, L., Fishbach, A., & Duckworth, A. (2018). Dear Abby: Should I give advice or receive it? Psychological Science, 29, 1797–1806.
Woolley, K., & Fishbach, A. (2018). Underestimating the Importance of Expressing Intrinsic Motivation in Job Interviews. Organizational Behavior and Human Decision Processes, 148, 1-11.
Shaddy, F., & Fishbach, A. (2018). Eyes on the Prize: The Preference to Invest Resources in Goals Over Means. Journal of Personality and Social Psychology, 115, 624-637.
Kruglanski, A. W., Fishbach, A., Woolley, K., Bélanger, J. J., Chernikova, M., Molinario, E., & Pierro, A. (2018). A Structural Model of Intrinsic Motivation: On the Psychology of Means-Ends Fusion. Psychological Review, 125, 165-182.
Woolley, K. & Fishbach, A. (2018). It's About Time: Earlier Rewards Increase Intrinsic Motivation. Journal of Personality and Social Psychology, 114, 877-890.
Touré-Tillery, M., & Fishbach, A. (2017). Three sources of motivation. Consumer Psychology Review, 123–134.
Schroeder, J., Fishbach, A., Schein, C., & Gray K., (2017). Functional intimacy: Needing—but not wanting—the touch of a stranger. Journal of Personality and Social Psychology, 113, 910-924.
Touré-Tillery, M., & Fishbach, A. (2017). Too Far to Help: The Effect of Perceived Distance on the Expected Impact and Likelihood of Charitable Action, Journal of Personality and Social Psychology. 112, 860-876.
Shaddy, F., & Fishbach, A. (2017). Seller Beware: How Bundling Affects Valuation. Journal of Marketing Research, 54, 737–751.
Woolley, K., & Fishbach, A. (2017). A Recipe for Friendship: Similar Consumption Promotes Trust and Cooperation. Journal of Consumer Psychology, 27, 1-10.
Woolley, K., & Fishbach, A. (2017). Immediate Rewards Predict Adherence to Long-Term Goals. Personality and Social Psychology Bulletin, 43, 151-162.
Finkelstein, S. R., Fishbach, A., & Tu, Y. (2017). When Friends Exchange Negative Feedback. Motivation and Emotion, 41, 69–83.
Zhou, H., & Fishbach, A. (2016). The Pitfall of Experimenting on the Web: How Unattended Selective Attrition Leads to Surprising (yet False) Research Conclusions. Journal of Personality and Social Psychology, 111, 493-504.
Steinmetz, J., Xu, Q., Fishbach. A., & Zhang, Y. (2016). Being Observed Magnifies Action.Journal of Personality and Social Psychology, 111, 852– 865.
Woolley, K., & Fishbach, A. (2016). For the Fun of It: Harnessing Immediate Rewards to Increase Persistence on Long-Term Goals. Journal of Consumer Research, 42, 952-966.
Koo, M., & Fishbach, A. (2016). Giving the Self: Increasing Commitment and Generosity through Giving Something That Represents One’s Essence. Social Psychological and Personality Science, 7, 339-348.
Fishbach, A. & Tu., Y. (2016). Pursuing goals with others. Social and Personality Psychology Compass, 1-15.
Fishbach, A., Steinmetz, J., & Tu., Y. (2016). Motivation in a social context: Coordinating personal and shared goal pursuits with others. In A. Elliot (Ed.). Advances in Motivation Science, 3, 35-79.
Fishbach, A., & Shaddy, F. (2016). When choices substitute for versus reinforce each other. Current Opinion in Psychology, 10, 39-43.
Tu, Y., Shaw., A., & Fishbach, A. (2016). The friendly taking effect: How interpersonal closeness leads to seemingly selfish yet jointly maximizing choice. Journal of Consumer Research, 42, 669-687.
Schroeder, J., & Fishbach, A. (2015). How to Motivate Yourself and Others? Intended and Unintended Consequences. Research in Organizational Behavior, 35, 123-141.
Woolley, K., & Fishbach, A. (2015). The Experience Matters More Than You Think: People Value Intrinsic Incentives More Inside Than Outside an Activity. Journal of Personality and Social Psychology, 109, 968-982.
Fishbach, A. & Hofmann, W. (2015). Nudging Self-Control: A Smartphone Intervention of Temptation Anticipation and Goal Resolution Improves Everyday Goal Progress. Motivation Science, 1, 137-150.
Schroeder, J., & Fishbach, A. (2015). The “Empty Vessel” Physician: Physicians' Instrumentality Makes Them Seem Personally Empty. Social Psychological and Personality Science, 6, 940-949.
Touré-Tillery, M., & Fishbach, A. (2015). It was(n’t) me: Exercising restraint when choices appear self-diagnostic. Journal of Personality and Social Psychology, 109, 1117-1131.
Tu, Y., & Fishbach, A. (2015). Words speak louder: Conforming to preferences more than actions. Journal of Personality and Social Psychology, 109, 193-209.
Sheldon, O. J., & Fishbach, A. (2015). Anticipating and Resisting the Temptation to Behave Unethically. Personality and Social Psychology Bulletin, 41, 962-975.
Fishbach, A., & Woolley, K. (2015). Avoiding ethical temptations. Current opinion in psychology, 6, 36-40.
Shen, L., Fishbach, A., & Hsee, C. K. (2015). The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit. Journal of Consumer Research, 41,1301-1315.
Dai, X., & Fishbach, A. (2014). How non-consumption shapes desire. Journal of Consumer Research, 41, 936-952.
Maimaran, M., & Fishbach, A. (2014). If it’s useful and you know it, do you eat? Preschoolers refrain from instrumental food. Journal of Consumer Research, 41, 642-655.
Klein, N., & Fishbach, A. (2014). Feeling Good at the Right Time: Why People Value Predictability in Goal Attainment. Journal of Experimental Social Psychology, 55, 21-30.
Touré-Tillery, M., & Fishbach, A. (2014). How to Measure Motivation: A Guide for the Experimental Social Psychologist. Social and Personality Psychology Compass, 8, 328–341.
Fishbach, A., Koo, M, & Finkelstein, S. R. (2014). Motivation Resulting from Completed and Missing Actions. In J. Olson & M. P. Zanna (Eds.). Advances in experimental social psychology, 50 (pp. 257-307), Elsevier.
Fishbach, A. (2014). The Motivational Self is More Than the Sum of its Goals. Behavioral and Brain Sciences, 37, 143-144.
Dai, X., & Fishbach, A. (2013). When waiting to choose increases patience. Organizational Behavior and Human Decision Processes, 121, 256-266.
Fishbach, A., & Choi, J. (2012). When thinking about goals undermines goal pursuit. Organizational Behavior and Human Decision Processes, 118, 99–107.
Converse, B. A., & Fishbach, A. (2012). Instrumentality boosts appreciation: Helpers are more appreciated while they are useful. Psychological Science, 23, 560-566.
Touré-Tillery, M., & Fishbach, A. (2012). The end justifies the means, but only in the middle. Journal of Experimental Psychology: General, 141, 570-583.
Koo, M., & Fishbach, A. (2012). The small-area hypothesis: Effects of progress monitoring on goal adherence. Journal of Consumer Research, 39, 493-509.
Finkelstein, S. R., & Fishbach, A. (2012). Tell me what I did wrong: experts seek and respond to negative feedback. Journal of Consumer Research, 39, 22-38.
Fishbach, A., Henderson, D. H., & Koo, M. (2011). Pursuing goals with others: Group identification and motivation resulting from things done versus things left undone. Journal of Experimental Psychology: General, 140, 520-534.
Touré-Tillery, M., & Fishbach, A. (2011). The course of motivation. Journal of Consumer Psychology, special issue on Applications of Behavioral Decision Theory, 21, 414–423.
Köpetz, C., Faber, T., Fishbach, A., & Kruglanski, A. W. (2011). The multifinality constraints effect: How goal multiplicity narrows the means set to a focal end. Journal of Personality and Social Psychology, 100, 810-826.
Choi, J., & Fishbach, A. (2011). Choice is an end versus a means. Journal of Marketing Research, 48, 544-554.
Sheldon, O. J., & Fishbach, A. (2011). Resisting the temptation to compete: Self-control promotes cooperation in mixed-motive interactions. Journal of Experimental Social Psychology, 47, 403-410.
Fishbach, A., Ratner, K. R., & Zhang, Y. (2011). Inherently Loyal or Easily Bored?: Non-conscious Activation of Consistency versus Variety Seeking Behavior. Journal of Consumer Psychology, 21, 38-48.
Eyal, T., & Fishbach, A., (2010). Do global and local systems feel different? Psychological Inquiry, 21, 213-215.
Orehek, E., Dechesne, M., Fishbach, A., Kruglanski, A. W., & Chun W. Y. (2010). On the inferential epistemics of trait centrality in impression formation. European Journal of Social Psychology, 40, 1120-1135.
Finkelstein, S. R., & Fishbach, A. (2010). When healthy food makes you hungry. Journal of Consumer Research, 37, 357-367.
Koo. M. & Fishbach, A. (2010). A silver lining of standing in line: Queuing increases value of products. Journal of Marketing Research, 47, 713-724.
Fishbach, A., Eyal, T., & Finkelstein, S. R. (2010). How positive and negative feedback motivate goal pursuit. Social and Personality Psychology Compass, 4, 517-530.
Koo, M., & Fishbach, A. (2010). Climbing the goal ladder: How upcoming actions increase level of aspiration. Journal of Personality and Social Psychology, 99,1-13.
Fitzsimons, G. M., & Fishbach, A. (2010). Shifting closeness: Interpersonal effects of personal goal progress. Journal of Personality and Social Psychology. 98, 535–549.
Zhang, Y., & Fishbach, A. (2010). Counteracting obstacles with optimistic predictions. Journal of Experimental Psychology: General, 139, 16-31.
Fishbach, A., Zhang, Y., & Trope, Y. (2010). Counteractive evaluation: Asymmetric shifts in the implicit value of conflicting motivations. Journal of Experimental Social Psychology, 46, 29-38.
Fishbach, A. Zhang, Y., & Koo, M. (2009). The Dynamics of Self-Regulation. European Review of Social Psychology, 20, 15-344.
Myrseth, K. O. R., & Fishbach, A. (2009). Self-control: a function of knowing when and how to exercise restraint. Current Directions in Psychological Science, 18, 247-252.
Fishbach, A.(2009). The function of value in self-regulation. Journal of Consumer Psychology, 19,129-133.
Myrseth, K. O., Fishbach, A. & Trope, Y. (2009). Counteractive self-control: When making temptation available makes temptation less tempting. Psychological Science, 20, 159 – 163.
Fishbach, A. & Zhang, Y. (2008). Together or apart: When goals and temptations complement versus compete. Journal of Personality and Social Psychology, 94, 547-559.
Koo, M., & Fishbach, A. (2008). Dynamics of Self-Regulation: How (Un)accomplished Goal Actions Affect Motivation. Journal of Personality and Social Psychology, 94, 183-195.
Fishbach, A., & Labroo, A. A. (2007). Be Better or Be Merry: How Mood Affects Self-Control. Journal of Personality and Social Psychology, 93, 158-173.
Zhang, Y., Fishbach, A., & Dhar, R. W. (2007). When Thinking Beats Doing: The Role of Optimistic Expectations in Goal-Based Choice. Journal of Consumer Research, 34, 567 - 578.
Zhang, Y., Fishbach, A., & Kruglanski, A. W. (2007). The Dilution Model: How Additional Goals Undermine the Perceived Instrumentality of a Shared Path. Journal of Personality and Social Psychology, 92, 389-401.
Fishbach, A., Dhar , R., & Zhang, Y. (2006). Subgoals as Substitutes or Complements: The Role of Goal Accessibility. Journal of Personality and Social Psychology, 91, 232–242.
Fishbach, A., & Shah, J. Y. (2006). Self Control in Action: Implicit Dispositions toward Goals and Away from Temptations. Journal of Personality and Social Psychology, 90, 820-832.
Fishbach, A., & Dhar, R. (2005). Goals as excuses or guides: The liberating effect of perceived goal progress on choice. Journal of Consumer Research, 32, 370-377.
Fishbach, A., & Trope, Y. (2005). The Substitutability of External Control and Self-Control in Overcoming Temptation. Journal of Experimental Social Psychology, 41, 256-270.
Zhang, Y., & Fishbach, A. (2005). The role of anticipated emotions in the endowment effect. Journal of Consumer Psychology, 41, 256-270.
Fishbach, A., Shah, J. Y., & Kruglanski, A. W. (2004). Emotional Transfer in Goal Systems. Journal of Experimental Social Psychology, 40, 723-738.
Friedman, R. S., Fishbach, A., Förster, J., & Werth, L. (2003). Attentional priming effects on creativity. Creativity Research Journal, 15, 277-286.
Fishbach, A., Friedman, R. S., & Kruglanski, A. W. (2003). Leading us not unto temptation: Momentary allurements elicit overriding goal activation. Journal of Personality and Social Psychology, 84, 296-309.
Trope, Y., & Fishbach, A. (2000). Counteractive self-control in overcoming temptation. Journal of Personality and Social Psychology, 79, 493-506.
Selected Chapters
Sheldon, O. J. & Fishbach, A. (2018). Anticipating and overcoming unethical temptation. In G. Oettingen, A. T. Sevincer, & P. M. Gollwitzer, (Eds.), he Psychology of Thinking about The Future (pp. 455-472). New York, NY: Guilford Press.
Fishbach, A., & Woolley, K. (2017). Combatting temptation to promote health and well-being. In de Ridder, D. T. D., Adriaanse, M. A., & Fujita, K. (Eds.), Handbook of self-control in health and well-being (pp. 167-179). London: Routledge Press.
Woolley, K., & Fishbach, A. (In press). Harnessing Immediate Rewards to Increase Intrinsic Motivation. In Kopetz C. and Fishbach A. (Eds.),The motivation-cognition interface: From the lab to the real world. A Festschrift in honor of Arie W. Kruglanski.Psychology Press, Taylor & Francis.
Fishbach, A., & Shen, L. (2014). The explicit and implicit ways of overcoming temptation. In Sherman, J. W., Gawronski, B., & Trope, Y. (Eds.), Dual Process Theories of the Social Mind. (pp. 454-467). New York: Guilford Press.
Fishbach, A.,& Touré-Tillery, M., (2013). Goals and motivation.In R. Biswas-Diener & E. Diener (Eds.), Noba textbook series: Psychology.Champaign, IL: DEF Publishers. DOI: www.nobaproject.com.
Fishbach, A., & Finkelstein, S. R. (2012). How feedback influences persistence, disengagement, and change in goal pursuit. In H. Aarts. & A. Elliot (Eds.), goal-directed behavior (pp. 203-230). Psychology Press.
Fishbach, A. & Converse, B. A., (2010). Identifying and battling temptation. In K. D. Vohs, & R. F. Baumeister (Eds.), Handbook of Self-Regulation: Research, Theory and Applications (2nd edition; pp. 244-260), New York: Guilford.
Fishbach, A. & Myrseth, K. O. R. (2010). The Dieter’s Dilemma: Identifying When and How to Control Consumption. In Dubé, L. (Ed.),Obesity Prevention: The Role of Society and Brain on Individual Behavior, (pp. 353-363), Elsevier.
Fishbach, A. & Converse, B. A., (2010). Walking the Line between Goals and Temptations: Asymmetric Effects of Counteractive Control. In R. R. Hassin, K. N. Ochsner, & Y. Trope, (Eds.), Self control in society, mind, and brain, (pp. 389-407), New York: Oxford University Press.
Fishbach, A., (2009). The Dynamics of Self-Regulation. In J. R., Forgas , R. F., Baumeister, & D. M., Tice (Eds.), Psychology of Self-Regulation: Cognitive, Affective and Motivational Processes, (pp. 163-181), New York: Psychology Press.
Fishbach, A. & Zhang, Y., (2009). The Dynamics of Self-Regulation: When Goals Commit Versus Liberate. In M. Wänke (Ed.),The Social Psychology of Consumer Behavior (in the series Frontiers of Social Psychology), (pp. 365-386), NY: Psychology Press.
Fishbach, A. & Dhar, R., (2007). Dynamics of goal-based choice. In C. P. Haugtvedt, P. M. Herr & F. R. Kardes (Eds.), Handbook of Consumer Psychology, (pp. 611-637), NY: Psychology Press.
Fishbach, A. & Trope, Y., (2007). Implicit and Explicit Mechanisms of Counteractive Self-Control. In J. Shah and W. Gardner (Eds.),Handbook of motivation science, (pp. 281-294), NY: Guilford.
Fishbach, A. & Ferguson, M. F. (2007). The Goal Construct in Social Psychology. In A. W. Kruglanski & T. E. Higgins (Eds.) Social Psychology: Handbook of Basic Principles. (pp. 490-515). NY: Guilford.
Trope, Y., & Fishbach, A. (2005). Going Beyond the Motivation Given: Self-Control and Situational Control over Behavior. In R. R. Hassin, J. Uleman & J. A. Bargh (Eds.), The New Unconscious, (pp. 537-565), NY: Oxford University Press.
Kruglanski, A.W., Shah, J.Y., Fishbach, A., Friedman, R. S., Chun, W. Y., & Sleeth- Keppler, D (2002). A theory of goal systems: Implications for social cognition, affect, and action. In M. P. Zanna (Ed.). Advances in experimental social psychology, 34, 331-376, New York: Academic Press.