About Jean Pierre Dube
Jean-Pierre Dubé is the James M. Kilts Distinguished Service Professor of Marketing at the University of Chicago Booth School of Business. He is also director of the Kilts Center for Marketing at the Booth School, a Research Associate at the National Bureau of Economic Research and an academic fellow at the Marketing Science Institute. From 2008‐2010, he was a research consultant for the Yahoo! Microeconomics Research group. He has been working as a research consultant with Amazon since 2018.
Professor Dubé is an applied micro-economist with research interests at the intersection of quantitative marketing and industrial organization. His work studies pricing, advertising, branding, digital marketing, retailing, nutrition, and the dynamics of consumer and firm decision-making. Several of his recent research projects are in collaboration with companies in the US and in China. His work has been published in the The American Economic Review, Econometrica, The Journal of Marketing Research, The Journal of Political Economy, Management Science, Marketing Science, Quantitative Marketing and Economics, the Quarterly Journal of Economics and The Rand Journal of Economics.
Professor Dubé is currently Department Editor at Management Science, and has previously served as an area/associate editor for The Journal of Marketing Research, Management Science, Marketing Science, and Quantitative Marketing and Economics. He was the recipient of the 2023 Hillel J. Einhorn Excellence in Teaching Award, the Chicago Booth Class of 2016 Phoenix Award for service to the extracurricular and community activities of the graduating class, the 2008 Paul E. Green Award for Best paper in the Journal of Marketing Research and of the 2005 Faculty Teaching Excellence Award for Evening MBA and Weekend MBA Programs at the Chicago Booth. He was also the recipient of several MSI Research Grants, a Kauffman grant, and a Yahoo! Faculty Research Grant.
He currently teaches an MBA course on pricing strategies that, following from his research and professional experience, is designed to teach students how to apply marketing models and analytics to develop pricing strategies in practice.
Born in Canada, Professor Dubé received a Bachelor's Degree from the University of Toronto in quantitative methods in economics in 1995, followed by a Master's Degree and Ph.D. in economics, in 1996 and 2000 respectively, from Northwestern University. He joined the Chicago Booth faculty in 2000.